Thursday, April 4, 2013

Defining Marketing Paper

This paper will present my personal definition as well as two other sources found on the Internet. I will explain the importance of marketing and its function in organizational success. I will then break up real-world examples that will support my explanation regarding marketing.

selling has been a term that notify have several meanings for me. It loafer mean advertising, where campaigns be devised to dispense a product or service to the mass consumer market. It cornerstone mean research into developing new products and finding where these products hold out into the consumer markets. And lastly, it has meant the sales aspect, where the end results of the research and advertising finally determines if it has been a successful marketing pass.

Wikipedia, a free online encyclopedia defines Marketing as a process of moving people walk-to(prenominal) to making a decision to purchase, use, follow, refer, upload, download, obey, reject, conform, become complacent to some other persons societys or organizations value. It continues with the final statement that if it doesnt facilitate a sale, then its not marketing. (en.wilipedia.org/wiki/marketing) Another definition stated in an article by Jimmy Waller says that marketing is a project of creating, promoting, and delivering goods and function to consumers. The real life characterization of marketing is to bring out and meet the human and social hires of our society profitably.

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(Waller, 2006)

From these definitions, we can understand that for businesses to survive and stay profitable, they must provide goods and services that provide value to a society. The complete life cycle of marketing must start with understanding the need and from where that need is coming from. From there, it must be determined what quantifiable goals are required to fulfill that need. After determining to whom and how much of a product is required, then it is time to promote...

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