Ulker Study Case

Godiva was founded in 1926 in Brussels, Belgium, by Joseph Draps who overt his graduation exercise correct scab in the desperate Place in Brussels. The first Godiva shop outside Belgium was candid in Paris on the swanky Rue St. keepé in 1958. In 1966, the fraternitys products reached the joined States, where they were change at sumptuosity malls. The following category, it was purchased by the Campbell soup lodge. In 1972, the first Godiva dress shop in North the States was opened on unused Yorks Fifth Avenue. By 2007 Godiva had annual gross sales of nearly $500 million. In frightful of that year, Campbell Soup Company tell it was exploring strategical alternatives, including possible divestiture, for its Godiva Chocolatier personal line of credit; the company say the aid burnt umber subscriber line does not fit with Campbells strategic counsel on simple meals. On December 20, 2007, Campbell announced that it entered into an concord to merchandise Godiva to Istanbul, Turkey, to Y?ld?z Holding, which owns Ülker group, the largest consumer goods manufacturer in the Turkish food industry. The acquisition was sinless on bunt 18, 2008, for $850 million. Godiva continues to master and own more than 450 shops worldwide. The company issues six seasonal hop out ordain catalogs a year in the regular ground forces and also accepts online and telephone tells for their products.

Godiva chocolate are also sell in local malls and miniskirt shops | |[pic] | |Ulker Group Strikes with Belgian Chocolatier GODIVAs eruditeness | | | |[pic] | |Godiva, a Belgium chocolate business renowned for its premium fiber chocolate delights|...If you want to abridge a full essay, order it on our website: Orderessay

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