Memo

MEMOFrom : market ManagerTo : merchandising TeamDate : twenty-second March 2007Subject : Communication Strategies and promotional TechniquesReaching College StudentsWe have already famed that college students are frequent proposes and chew therefore be a fundamental help in the attainment of the firm s clinicals . world a non-profit making melodic arrangement , the assistance stomachd by tenders is fundamental to ensure that we provide the go that our firm was hang forCommunication StrategiesPromotional tools are usually pick out in to convey a inwardness to the targeted group . provided , in this case , our objective is not only to carry the message but as well as to induce involvement in our activities by the college students we are demonstrateing to achieve (Bellis M . It is of fundamental wideness that the promotion adopted adheres to our corporate objectivesPromotional Techniques and MaterialsThe promotional techniques and mediums should be ones that efficaciously reach the students . In this obeisance I suggest promote and macrocosm relations . The assort advertising medium would be college magazines that are aimed to reach grass quantities of students (Kotler.

et al 1999 ,773-776With respect to earth relations , we should also judge arrangements with college deans so that we can action public relation lectures in which we outline our objectives and activities . At this besprinkle , applications should also be forwarded to interested volunteersIt is very important that the messages conveyed in the promotion mix campaign to reveal encourage students to volunteer by showing how practically they can help . We ought to emphasise to evoke the kindness infixed in themReferencesBellis M . marketing Plan for the Independent seller (on line . Available from hypertext transit protocol /inventors .about .com /od /advertisingmedia /a /effective_marke .htm (Accessed 22nd March 2007KotlerArmstrong G Saunders J Wong V . Principles of Marketing Second European variate . capital of the United kingdom : Prentice Hall (1999PAGEPAGE 1 of 2...If you want to get a full essay, order it on our website: Orderessay

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